Busy lives
Back-to-back meetings leave no room for meal prep. This takes three seconds at your desk, between calls.
Protein Science
Designing the easiest way to get your protein. 23g in 3.38oz, 100 calories, no mixing, no bloat.
Reaching your protein goal is hard. It is not that you do not care. Most options do not fit a normal day. Five hours of meetings means no time to stop and eat. Training means you need fuel without a heavy meal. Whatever is standing in your way, getting enough protein should be the easiest thing you do today.
You are not alone. Protein is hard.
Athletics
To make the most of your training, extra protein is a must. A heavy meal is the last thing you want before or after a session.
Recovery
Illness, surgery and injury raise your protein needs at the moment eating gets hardest.
GLP-1s
When appetite drops, protein is the first thing to go and muscle follows. A shot delivers what a meal cannot when you are not hungry.
Dieting
Most protein comes packaged with calories you are trying to cut. At 100 calories, with about 92% coming from protein, a shot can support calorie-restricted days.
Sensitive stomachs
Shakes, bars and dairy leave a lot of people bloated. Pure Genius Protein has virtually zero lactose, nothing chalky, and it sits light.
Our doctors designed a protein solution that fits real lives
01. Easy and tasty
Every extra step is another chance to quit. So we set the bar at three seconds. No shaker, no blender, no prep, no cleanup and no chalk.
02. Sits light
Protein that leaves you heavy or bloated is protein you will skip by week two. Ours had to sit light enough to have between meetings or before a workout.
03. 100 calories, 0g fat, 0g sugar
Protein without the extra calories. A shot adds to your nutrition instead of competing with it.
04. No artificial flavors, dyes or sweeteners
Comfortable to take every day.
05. Gluten free and virtually zero lactose
Built to work even for sensitive stomachs.
Developed by doctors and scientists
Physicians and researchers reviewed our formula, our claims and the science behind the product. 850+ clinicians share this on FrontrowMD without compensation.
Dr. Eric Trexler, PhD
Duke, exercise science and nutrition. Lecturing Fellow and Research Scholar with degrees in exercise science education, exercise and sport science, and human movement science.
Dr. Amy Shah, MD
Double-board-certified physician with expertise in nutrition, internal medicine and immunology. Author of bestselling books on nutrition, hormones and lifestyle.
Jeff Karp, PhD
A leading biomedical innovator with 40,000 academic citations. Professor and lab director focused on medical technologies that improve patients' lives.
Dr. Betsy Grunch, MD
Board-certified neurosurgeon and spine specialist. Named by Castle Connolly as one of the top doctors in America in 2023, 2024, 2025 and 2026.
Dr. Lucia Aronica, PhD
Lecturer at Stanford University School of Medicine with nearly two decades of research in epigenetics and nutrigenomics.
Dr. Judith Joseph, MD
Board-certified psychiatrist, researcher and bestselling author. Principal investigator of clinical research on high-functioning depression.
Third-party tested
Every batch is independently tested by Light Labs for protein content, heavy metals, microplastics and contaminants before it ships. ISO 17025 accredited lab work, so you can check the results yourself.
What powers our formula
We blend BLG, collagen and fortifying amino acids to pack 23g of protein into 3.38oz without being chalky or thick. Most protein drinks need 12-16oz to do the same job.
Our protein has all 9 essential amino acids your body cannot produce on its own. Each shot is formulated to about 2.4g leucine, the primary signal for muscle protein synthesis.
23g protein
Per 3.38oz shot.
100 calories
About 92% of calories from protein.
0g fat, 0g sugar
No artificial sweeteners.
Built for how your body actually uses protein
Muscle mass supports healthy aging
Leucine signals your muscles to rebuild. Every shot is formulated to deliver a meaningful dose alongside a high-quality amino acid profile.
Collagen peptides at work
Hydrolyzed collagen supports skin elasticity and connective tissue, nourishing your whole body, not just muscle.
A habit that actually sticks
Consistency matters more than intensity. A shot you actually take every day beats a perfect routine you eventually quit.